Name: Shifting the Content Game
Start: 2020-09-23T17:00:00Z
End: 2020-09-23T17:00:59.000Z
Location: BrightTALK
Rating: 4.6

The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000 plus members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities comprise global executives across 110 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa.

Marketing teams today face mounting pressure to move faster, deliver more, and prove ROI, often with fewer resources. McKinsey reports that marketers spend up to 60% of their time on low-value tasks, while Forrester finds that only 16% are effectively turning data into insights. Paradoxically, marketing as a function has led GenAI adoption but has failed to move beyond simple tactical use cases like content creation and localization.

Enter AI Copilots—always-on assistants embedded within SaaS platforms like Sprinklr. These copilots transform how marketers work- helping them quickly and contextually access insights, monitor campaigns, proactively detect issues, while freeing up time for humans to focus on the creative and strategic.

The CMO Council and Sprinklr believe marketers are humans-in-charge, not humans-in-the-loop. Sprinklr Copilot is the perfect foil for marketing teams, empowering them to execute faster, make more informed decisions, and operate with ease.

In this webinar, we’ll cover:
• How copilots turn complex data into actionable insights—instantly
• Real-time alerts to catch campaign issues before they escalate
• Contextual AI support that simplifies platform navigation
• Why AI is no longer just a tool—but a teammate

Join us to see how AI Copilots combines the speed of AI with human creativity to drive smarter, faster, and more impactful marketing.

Humans-in-Charge: How Marketers are Taking Control of AI Copilots to Transform Campaigns

Session 2: State of AI Adoption by Social-First Marketing Organizations: Brands in Action

Although AI has been used since industry inception, 2023 was the first year where Generative AI (GenAI) has opened a window to its adoption for broader use cases. As Gartner has recently reported, GenAI will continue to drive greater efficiency and efficacy across a wider range of use cases and have a transformative effect on marketing through 2024 and beyond. 

Join the CMO Council and Sprinklr for the second session in the State of AI Adoption by Social-First Marketing Organizations series as Kirill Gil, Master Solutions Specialist for Marketing & Ads at Sprinklr will dive into the tools, techniques and AI strategies leading organizations are implementing to optimize their marketing campaigns.

During the Session we will cover:
• In-depth examples of new tools and technologies leading organizations are implementing to leverage Gen AI across their customer engagements 
• How are largest marketing organizations incorporating new strategies and techniques on utilizing conversational AI
• Where and how brands can begin the journey to fully leverage the power of GenAI  across their marketing ecosystems

State of AI Adoption by Social-First Marketing Organizations: Brands in Action

Session 1: State of AI Adoption by Social-First Marketing Organizations: 2024 Outlook

Although AI has been used since industry inception, 2023 was the first year where Generative AI (GenAI) has opened a window to its adoption for broader use cases. As Gartner has recently reported, GenAI will continue to drive greater efficiency and efficacy across a wider range of use cases and have a transformative effect on marketing through 2024 and beyond. 
 
Join the CMO Council and Sprinklr for the first session in our two-part State of AI Adoption by Social-First Marketing Organization series as Kirill Gil, Master Solutions Specialist for Marketing & Ads at Sprinklr will delve into many of the techniques and strategies leading brands are embracing AI to optimize campaign outcomes. In our first session we will explore how Social Marketing leaders are currently leveraging the power of AI and review what’s in store for the industry in the near future as marketers use it to drive efficiency, increase agility and reduce costs without introducing risks to the brand. 
 
Areas of exploration and takeaways from the session will include: 
• Mapping of AI-driven tool in social marketing operations 
• Reflection on the year and key learnings from some of the largest marketing organizations 
• Industry trends that will influence 2024 
• Role of Generative AI in automation 
• AI’s role in facilitating your marketing ecosystem beyond content creation

State of AI Adoption by Social-First  Marketing Organizations: 2024 Outlook

Maximizing Data Utilization & Landscapes for Generative AI Opportunity in Regulated Industries

As data becomes increasingly pervasive in the digital landscape, organizations within regulated industries such as telecommunications, financial services, healthcare, life sciences and public sectors are racing to harness the potential of Generative AI to unlock unparalleled opportunities and innovations. However, the integration of Generative AI presents both high opportunities and high liabilities, requiring strategic approaches to optimize data utilization and navigate the evolving landscapes of these industries.

High Opportunity And High Liability

Marketing and Sales’ Monster Pivot

Asset intensive industries are plagued by the risk of unpredictable performance, excessive lost production, and escalating costs. One factor driving this instability is how capital assets are managed. Millions of machines are still unmonitored and only manually inspected. With the race to transform manufacturing practices and leverage data from assets across IOT transformation leaders are leveraging new tools and technologies to aggregate, analyze and action on insights to drive operational efficiencies across their manufacturing processes.
In this webinar we will discuss the transformational opportunities driven by real-time insights across the manufacturing value chain to drive optimized operational efficiencies, maximize up-time, lower cost of ownership and provide rapid time to value on investment.

Accelerating Asset Performance for Operational Efficiency

Presented by The CMO Council and Cloudera and Litmus

Aligning IT and OT to Transform Operational Excellence

Marketing Leadership in the metaverse era: Why should CMOs be on alert?

Solving for Adaptability & Agility

Cracking Tomorrow's CX Code

Reality Check: Aspirational Marketing or Precision Targeting?

Ascending Data Marketing’s Maturity Curve

Brought to you by The CMO Council and GfK

Unleashing Tech & Data on Customer Behavior

How Marketing and Procurement Raise ROMI

By clicking “Attend” above, you acknowledge and agree that the personal information you provide may be shared with KPMG LLP, the U.S. member firm of the KPMG global organization of independent member firms. You further understand that KPMG LLP may process your personal information pursuant to KPMG LLP’s Privacy Statement and may contact you regarding the firm’s services. For more information, refer to the KPMG LLP privacy policy linked below.

Marketing’s best kept secret: Sourcing

How to Turbocharge Hyper-Personalized CX

Amplify Your NextGen Event

Presented by the CMO Council and MoEngage

Why Marketing Messages Succeed and Fail

Exploring Marketing Leader Strategies, Intentions and Innovations

Latin America: Sparking MarTech Migration + Digital Innovation

Shifting the Content Game

Content Marketing

Communications

Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

Search engines are the top driver of traffic to content websites, beating social media by more than 300%. The BrightTALK search engine optimization community is a collection of webinars and videos focused on search engine optimization techniques. Join thousands of professionals in sharing and learning through SEO webinars. Engage the community further by participating in live webinars and obtaining answers to your questions from industry thought leaders.

Search Engine Optimization

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Get powerful advertising insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date advertising industry knowledge and strategies that are driving brand and demand.

Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Shifting the Content Game

Presented by

About this talk

CMO Council