MarTech Brings Marketing and Comms Together
Brought to you by CMO Council and Cision
Recorded
Mar 25 2021
61 mins
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Presented by
Sally Lopez- CMO Council, Maggie Lower- Cision, Tiffany Grinstead- Nationwide
Sally Lopez- CMO Council, Maggie Lower- Cision, Tiffany Grinstead- Nationwide
Presentation preview:
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- Channel
- Channel profile
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Setting the Stage in One Hundred Days May 19 2021 6:00 pm UTC 60 mins
Sally Lopez - CMO Council, Brandi Starr - Tegrita, Jessica Klodnicki - Skullcandy, Kelly Starman - Philips North AmericaPresented by The CMO Council -
Fearless Innovation at Speed May 6 2021 6:00 pm UTC 60 mins
Sally Lopez - CMO Council, Rob Bence - United Airlines, Amrit Dhangal - Acquire, Sheila McGee-Smith - McGee-Smith AnalyticsPresented by The CMO Council -
Using Creative Intelligence to Unleash Social Advertising & Content Performance Apr 29 2021 5:00 pm UTC 45 mins
Jordan Lalor- Mercedes-Benz USA, Peter Atanasoff- Scratch Marketing + Media, Mark Mansfield- BrandTotalBrought to you by CMO Council and BrandTotal -
How Marketers Win In The Revenue Game Apr 27 2021 5:00 pm UTC 60 mins
Sally Lopez - CMO Council, Deanna Ransom - Televerde, Greta Wilson - Pitney Bowes, Ken Krasnow - HenkelPresented by CMO Council and Televerde -
MarTech Brings Marketing and Comms Together Recorded: Mar 25 2021 61 mins
Sally Lopez- CMO Council, Maggie Lower- Cision, Tiffany Grinstead- NationwideBrought to you by CMO Council and Cision -
How Marketing Can Bridge The Gap Between Relationships and Revenue Recorded: Mar 9 2021 61 mins
Sally Lopez - CMO Council, Tim Greulich - Deloitte ConsultingBrought to you by CMO Council and Deloitte -
Can CMOs Fix Poor Email Engagement with AMP Email? Recorded: Dec 2 2020 58 mins
Bryan DeRose- CMO Council, Matt Harris- Dyspatch, Magith Noohukhan- BrazeBrought to you by CMO Council and Dyspatch. -
How Covid Has Changed the Channels of Engagement Recorded: Nov 19 2020 61 mins
Sally Lopez- CMO Council, Matt Tredinnick- Precisely, Frank Sottosanti- Transamerica, Mario Vera- NestléBrought to you by CMO Council and Precisely. -
How Revenue-Obsessed Teams are Working Smarter to Optimize Marketing ROI Recorded: Nov 10 2020 63 mins
Sally Lopez- CMO CouncilBrought to you by CMO Council and Conversica. -
Shifting the Content Game Recorded: Sep 23 2020 60 mins
Sally Lopez- CMO Council, Evan Kent- Schneider Electric, Farrah Cox- Cisco, Elizabeth Rector- CiscoBrought to you by CMO Council and Cision -
Increase Plan and Spend Agility Recorded: May 28 2020 59 mins
Jason Galloway- KPMG US Customer Advisory, Jennifer Linardos- KPMG US Customer Advisory, Pete Frend- KPMG US AdvisoryBrought to you by CMO Council and KPMG -
Stretch Spend Through Better Agency Management Recorded: May 21 2020 62 mins
Sally Lopez- CMO Council, Nathan Clark- KPMG US Procurement, Jamie Kim- KPMG US Customer Advisory, Michelle Ganz- INWKBrought to you by CMO Council and KPMG -
Optimize Value of Content Spend Recorded: May 14 2020 60 mins
Sally Lopez- CMO Council, Ryan Doubet- KPMG US Customer Advisory, Maryam King- KPMG US Customer AdvisoryBrought to you by CMO Council and KPMG -
Maximize Returns on Martech Spend Recorded: May 7 2020 60 mins
Sally Lopez- CMO Council, Jason Galloway- KPMG US Customer Advisory, Craig Rutkowske- KPMG US Customer AdvisoryBrought to you by CMO Council and KPMG -
How Close Are Marketers to Solving Attribution? Recorded: Apr 14 2020 63 mins
Sally Lopez - CMO Council, Randy Frisch - Uberflip, Sunita Menon - IBM, Warren Kay - CisionThis webinar will explore the truth about earned media attribution. Learn what you can realistically expect today. Understand where the big holes lie and what to do about them. -
Why Marketers Miss Their Mark Recorded: Feb 12 2020 49 mins
Tom Kaneshige - CMO Council, Lana Busignani - NielsenThis webcast dives into ways to pinpoint detrimental marketing pitfalls and learn ways to best avoid them. -
Opportunity Spotting Recorded: Oct 22 2019 63 mins
Liz Miller - CMO Council, Nick Mason - Turtl, Faith Wheller - CiscoLet's investigate Content ROI issues by asking one foundational question: Can content be better used as an opportunity spotter than opportunity indicator? -
Exceeding the Requirements of the Trust Economy Recorded: Aug 8 2019 65 mins
Liz Miller - CMO Council, John Summers - Akamai, Charlie Cole- Samsonite and TumiIs now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance? -
Critical Channels of Choice Recorded: Aug 1 2019 69 mins
Liz Miller - CMO Council, Jeff Winter - Pitney Bowes, Jerry Judge - The Fearless Group, Tiffany Grinstead - NationwideAre marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer? -
Innovation at the Experience Crossroads Recorded: May 22 2019 70 mins
Doug Ko-Cohesity, Matthew Missey-Insight, David Clement-Trend Micro, Jeff Mitchell-MicrosoftToday’s buyer and specifier expect their experiences be simple, secure and supremely valuable to them. The question becomes how ready are today’s organizations to not just continue to deliver the great products and services they have been selling throughout the years…but how ready are they to innovate and transform with the intentional and specific goal of exceptional digital experiences?
A Global Channel of Insight, Access and Influence
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 15,000 plus members control more than $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12,000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, Loyalty Leaders, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience.
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- Title: MarTech Brings Marketing and Comms Together
- Live at: Mar 25 2021 5:00 pm
- Presented by: Sally Lopez- CMO Council, Maggie Lower- Cision, Tiffany Grinstead- Nationwide
- From: