Name: MarTech Brings Marketing and Comms Together
Start: 2021-03-25T17:00:00Z
End: 2021-03-25T17:01:00.000Z
Location: BrightTALK
Rating: 5

The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000 plus members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities comprise global executives across 110 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa.

Only 10% of marketing leaders strongly believe their marketing investments, whose reins are held by finance, position them to emerge from economic turmoil ahead of the competition. In this environment, far too many marketers lack confidence in their ability to innovate.

If we want to change this narrative, marketing and finance will need to redefine their working relationship and align on financially responsible growth strategies that prioritize smart, realizable, innovative investments.

Join us for an in-depth look at how marketing and finance leaders can collaborate more effectively to differentiate and get ahead of the competition. We’ll discuss real-world cases of marketing and finance overcoming their differences, aligning on goals and metrics, and delivering higher ROI.

In this webinar, you’ll learn how to:
* Identify character traits of collaboration (e.g., co-ownership of customer data)
* Bring enterprise-wide value to finance (e.g., visibility into leading and lagging indicators)
* Improve core capabilities in innovation, agility, collaboration and performance
* Map out areas of focus in the next 12 months (e.g., marketing analytics, machine learning and automation, brand marketing)
* And much more!

Are Marketing & Finance Unleashing Innovation?

Maximizing Data Utilization & Landscapes for Generative AI Opportunity in Regulated Industries

As data becomes increasingly pervasive in the digital landscape, organizations within regulated industries such as telecommunications, financial services, healthcare, life sciences and public sectors are racing to harness the potential of Generative AI to unlock unparalleled opportunities and innovations. However, the integration of Generative AI presents both high opportunities and high liabilities, requiring strategic approaches to optimize data utilization and navigate the evolving landscapes of these industries.

High Opportunity And High Liability

Marketing and Sales’ Monster Pivot

Asset intensive industries are plagued by the risk of unpredictable performance, excessive lost production, and escalating costs. One factor driving this instability is how capital assets are managed. Millions of machines are still unmonitored and only manually inspected. With the race to transform manufacturing practices and leverage data from assets across IOT transformation leaders are leveraging new tools and technologies to aggregate, analyze and action on insights to drive operational efficiencies across their manufacturing processes.
In this webinar we will discuss the transformational opportunities driven by real-time insights across the manufacturing value chain to drive optimized operational efficiencies, maximize up-time, lower cost of ownership and provide rapid time to value on investment.

Accelerating Asset Performance for Operational Efficiency

Presented by The CMO Council and Cloudera and Litmus

Aligning IT and OT to Transform Operational Excellence

Marketing Leadership in the metaverse era: Why should CMOs be on alert?

Solving for Adaptability & Agility

Cracking Tomorrow's CX Code

Reality Check: Aspirational Marketing or Precision Targeting?

Ascending Data Marketing’s Maturity Curve

Brought to you by The CMO Council and GfK

Unleashing Tech & Data on Customer Behavior

How Marketing and Procurement Raise ROMI

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Marketing’s best kept secret: Sourcing

How to Turbocharge Hyper-Personalized CX

Amplify Your NextGen Event

Presented by the CMO Council and MoEngage

Why Marketing Messages Succeed and Fail

Exploring Marketing Leader Strategies, Intentions and Innovations

Latin America: Sparking MarTech Migration + Digital Innovation

Europe: Sparking MarTech Migration + Digital Innovation

Presented by the CMO Council and HCL Unica

Africa/Middle East: Sparking MarTech Migration + Digital Innovation

MarTech Brings Marketing and Comms Together

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MarTech

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Demand Generation

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Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

Mobile Marketing

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Search Engine Optimization

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Content Marketing

Online advertising has grown into a $37 billion industry from nothing in the last twenty years. Encompassing banner ads, rich media ads, video advertising, social network advertising and retargeting, online advertising is a key component of digital media marketing. Learn how to optimize your digital strategy from online marketing experts.

Online Advertising

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Get powerful advertising insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date advertising industry knowledge and strategies that are driving brand and demand.

Advertising

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

MarTech Brings Marketing and Comms Together

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