Jordan Lalor- Mercedes-Benz USA, Peter Atanasoff- Scratch Marketing + Media, Mark Mansfield- BrandTotal
Join us for a lively panel discussion as we dive into the strategic role that creative intelligence plays in today’s advertising landscape. If there is one thing we know for sure, it’s that data-driven insights help creative teams quickly and successfully develop and adapt their content and campaigns, resulting in better engagement, conversions, and return on ad spend.
But with so many variables to consider, how do you decide what to pay attention to? For example, are messaging trends, competitive offers, SOV, media mix, or consumer sentiment more or less important to you? We’ll share best practices and insider tips that brand advertisers and agencies use to optimize creative and content performance across their campaigns.
You’ll learn how to:
● Get creative inspiration and strategic advertising insights from your competitors
● Use creative intelligence to improve the ROI on your campaign performance
● Evaluate creatives against your goals, regardless of where they fall in the funnel
● Reduce time to creative, time to adaptation, and time to insights
● Pivot strategy to what’s working and avoid what doesn’t
Don't miss this insightful webinar on what an agile brand advertising process looks like today and how major brands and agencies use creative intelligence to optimize across the board. If you want to learn how data-driven insights yield better creative performance -- and how that impacts the bottom line -- you'll definitely want to attend this webinar!
Doug Ko-Cohesity, Matthew Missey-Insight, David Clement-Trend Micro, Jeff Mitchell-Microsoft
Today’s buyer and specifier expect their experiences be simple, secure and supremely valuable to them. The question becomes how ready are today’s organizations to not just continue to deliver the great products and services they have been selling throughout the years…but how ready are they to innovate and transform with the intentional and specific goal of exceptional digital experiences?
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 15,000 plus members control more than $400 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 12,000 global executives across 100 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council's strategic interest groups include the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE), Marketing Supply Chain Institute, Customer Experience Board, Loyalty Leaders, Online Marketing Performance Institute, and the Forum to Advance the Mobile Experience.