State of AI Adoption by Social-First Marketing Organizations: 2024 Outlook

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CMO Council & Sprinklr

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Session 1: State of AI Adoption by Social-First Marketing Organizations: 2024 Outlook Although AI has been used since industry inception, 2023 was the first year where Generative AI (GenAI) has opened a window to its adoption for broader use cases. As Gartner has recently reported, GenAI will continue to drive greater efficiency and efficacy across a wider range of use cases and have a transformative effect on marketing through 2024 and beyond. Join the CMO Council and Sprinklr for the first session in our two-part State of AI Adoption by Social-First Marketing Organization series as Kirill Gil, Master Solutions Specialist for Marketing & Ads at Sprinklr will delve into many of the techniques and strategies leading brands are embracing AI to optimize campaign outcomes. In our first session we will explore how Social Marketing leaders are currently leveraging the power of AI and review what’s in store for the industry in the near future as marketers use it to drive efficiency, increase agility and reduce costs without introducing risks to the brand. Areas of exploration and takeaways from the session will include: • Mapping of AI-driven tool in social marketing operations • Reflection on the year and key learnings from some of the largest marketing organizations • Industry trends that will influence 2024 • Role of Generative AI in automation • AI’s role in facilitating your marketing ecosystem beyond content creation
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The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000 plus members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities comprise global executives across 110 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa.