State of AI Adoption by Social-First Marketing Organizations: Brands in Action

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CMO Council & Sprinklr

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Session 2: State of AI Adoption by Social-First Marketing Organizations: Brands in Action Although AI has been used since industry inception, 2023 was the first year where Generative AI (GenAI) has opened a window to its adoption for broader use cases. As Gartner has recently reported, GenAI will continue to drive greater efficiency and efficacy across a wider range of use cases and have a transformative effect on marketing through 2024 and beyond. Join the CMO Council and Sprinklr for the second session in the State of AI Adoption by Social-First Marketing Organizations series as Kirill Gil, Master Solutions Specialist for Marketing & Ads at Sprinklr will dive into the tools, techniques and AI strategies leading organizations are implementing to optimize their marketing campaigns. During the Session we will cover: • In-depth examples of new tools and technologies leading organizations are implementing to leverage Gen AI across their customer engagements • How are largest marketing organizations incorporating new strategies and techniques on utilizing conversational AI • Where and how brands can begin the journey to fully leverage the power of GenAI across their marketing ecosystems
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The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000 plus members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities comprise global executives across 110 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa.